🚗 LeCar Brazil Unveils the Lecar Campo: A Game-Changer in Sustainable Mobility

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On August 12th, 2025, LeCar Brazil made automotive history with the official launch of the Lecar Campo, the country’s first hybrid flex-fuel pick-up truck. Presented at the Fenasucro & Agrocana 2025 event in Sertãozinho, São Paulo, this innovative vehicle marks a bold step toward sustainable transportation—without compromising on power, versatility, or style.
🌱 Environmental Advantages: A Low-Carbon Powerhouse

The Lecar Campo is designed with Brazil’s unique energy landscape in mind, leveraging ethanol, a renewable biofuel widely available across the country. Here’s how it stands out:
- Hybrid Flex Technology: Combines a 165 hp electric motor with a flex-fuel combustion engine that acts solely as a generator, not for direct propulsion. This setup drastically reduces emissions.
- Impressive Autonomy: Offers up to 1,000 km of range using just 30 liters of ethanol, translating to an outstanding 33.3 km/l fuel efficiency.
- Reduced Carbon Footprint: Ethanol’s lifecycle emissions are significantly lower than gasoline, and in many cases, even lower than full-electric vehicles when considering battery production and electricity sources.
🛻 Performance Meets Practicality
While sustainability is front and center, the Lecar Campo doesn’t skimp on utility or performance:
- Robust Powertrain: The electric motor delivers 165 hp and 26.3 kgfm of torque, ensuring smooth acceleration and strong hauling capability.
- Cargo Capacity: A spacious 900-liter bed makes it ideal for agricultural, industrial, or urban use.
- Compact Yet Capable: With dimensions comparable to the Fiat Strada, it’s maneuverable in city traffic but tough enough for rural terrain.
🧠 Smart Safety and Tech
LeCar has packed the Campo with cutting-edge features:
- ADAS Level 2: Includes adaptive cruise control, emergency braking, blind spot alerts, and semi-autonomous driving capabilities.
- Suspension & Handling: Independent suspension on all four wheels, electric steering, and advanced braking systems ensure a comfortable and secure ride.
🌍 A Vision for Global Sustainability
LeCar’s CEO, Flavio Assis, envisions the Lecar Campo as more than just a vehicle—it’s a symbol of Brazil’s potential to lead the world in renewable mobility. “If ethanol is good for Brazil, it can be good for the planet,” he declared, positioning the Campo as a bridge between local innovation and global transformation.

⚡ Why It Matters
Compared to conventional pick-up trucks, the Lecar Campo offers:
| Feature | Lecar Campo | Conventional Pick-Up |
|---|---|---|
| Fuel Type | Ethanol + Electric | Gasoline/Diesel |
| Autonomy | Up to 1,000 km | ~500–700 km |
| Emissions | Low | High |
| Fuel Efficiency | 33.3 km/l | ~10–15 km/l |
| Tech Features | ADAS Level 2 | Basic driver aids |
| Sustainability | High | Low |
The Lecar Campo isn’t just a new pick-up—it’s a new way forward. Would you consider switching to a hybrid flex-fuel vehicle like this?
Sources:
- Lecar apresenta picape híbrida na Fenasucro & Agrocana 2025 – Conexão Tocantins – Portal de Notícias
- Lecar revela picape híbrida brasileira com porte de Strada e motor de Kicks







