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Tag: Amsterdam

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The perfect Football Pitch

The Perfect Football Pitch

Life or death Part III by William Ralston Amsterdam, 19 June 2021— More than just protecting players, there were TV viewers to think about. If the Premier League was to market itself as a slick global brand, it needed a product that looked good on television. Muddy, bobbly, patchy pitches would not do. Broadcasters began…
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Winning Formula Football Pitch

Secrets of a winning Formula

The perfect Football Pitch Part II by William Ralston source The Guardian Amsterdam, June 19th 2021– When Pep Guardiola arrived at Manchester City in 2016, he asked for the grass to be cut to just 19mm, in line with the ultra-fast pitches he had demanded at his previous clubs, Barcelona and Bayern Munich. In the…
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Johan Cruijff ArenA

Netherlands Brazil 1 – 1 The Future of Sports

The Role of Southern of Brazil Amsterdam, 8 april 2021– Interview with Sander Van Stiphout, Director International in charge of transversal activities including innovation at Johan Cruijff ArenA. 1. Innovation means a lot of things to a lot of different people. What does innovation mean to you?  Innovation for us means reaching business objectives. We are trying…
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Frank Farina

Dutch Football Clubs after Brazilians athletes

Players from Brazil in demand Amsterdam, April 6th 2021– The Dutch football club of PSV in Eindhoven in the south of Holland, has a very rich history with Brazilian footballers. Romário and Ronaldo – who were among the best players of their generation – are probably the best known. Gomes and Alex were also extremely…
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